Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law
Working Paper N. 565
Dipartimento di Economia Politica, Università di Siena
Incumbents' winback actions recently received a growing antitrust scrutiny in network industries. These actions refer to incumbents’ strategies aimed at regaining, through targeted marketing and selective discounts, former customers who switched to a new entrant. We analyze the impact of winback actions on competition and discuss pros and cons of a temporarily ban on incumbent's side, through the so-called 'winback rules'.
Entry Deterrence, Exit Inducement; Exclusionary Strategies; Winback, Blockaded Expansion, Holed Bucket Effect
D43, K21, L41, L43